brand
Following on from our latest blog on the positives (and perils) of referencing sustainability in your communications, we’re revisiting this with a couple more examples to further explore the importance of organisations – commercial AND non-profit – being able to back up their green credentials! This time, we’ll start with the good! ‘Who Gives a…
When it comes to talking about sustainability in your communications – and serious issues like the climate emergency – it can be tricky to get the balance right. Too negative and this risks alienating your audience or even scaring them off. Too positive or ‘worthy’ and you’re in danger of opening yourself up to accusations…