Blog
Following on from our latest blog on the positives (and perils) of referencing sustainability in your communications, we’re revisiting this with a couple more examples to further explore the importance of organisations – commercial AND non-profit – being able to back up their green credentials! This time, we’ll start with the good! ‘Who Gives a…
When it comes to talking about sustainability in your communications – and serious issues like the climate emergency – it can be tricky to get the balance right. Too negative and this risks alienating your audience or even scaring them off. Too positive or ‘worthy’ and you’re in danger of opening yourself up to accusations…
Your organisation is ticking along quite nicely. You have a good online presence, a strong social media following… and you’re doing great things! But… Are you missing an opportunity to grow, nurture and connect with your audience in a way that goes beyond a simple thumbs up, or a follow? One of the things we…
One of the areas our CIC focuses on is education. This is because inspiring future generations to look after the planet… and each other… is what we’re all about! With that in mind, here’s a question for all you headteachers out there… Does your school environment reflect your school’s ethos and standards? Schools do excellent…
We’ve just finished the first month of the year and – as is often said – it certainly felt like January had WAY more than its 31 days as we collectively crawled towards payday. On top of this, 2026 has, once again, begun with a feeling that the world is in a pretty precarious state.…
Finding the time to communicate your organisation’s message effectively is hard, isn’t it?! Maybe it’s that end-of-the-year feeling, but I’ve been reflecting on this lately. When I used to work as a painter and decorator, there was an expression which went along the lines of “Don’t judge a painter and decorator by the state of…
This question may not be something you’ve ever considered, but, like every other action we take here on planet earth, somewhere along the line, there’s a consequence. You may be surprised to learn that our everyday, online activities of browsing, streaming and downloading contribute to a beast that produces an enormous and ever-growing amount of…